What We Do

Overview The demand system, in one scroll Services Seven groups, scoped to the deep dive Engagements & Pricing How we work together, and what it costs Case Studies What the system produced

Methodology

How an engagement runs.

Deep dive Understand the business and the buyer

Build The parts the plan calls for

Ongoing Run, measure, and compound

See how we work

Featured case study

Citadel Roofing & Solar

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Industries where the sales team built the market.

01 · Construction Construction and Home Services

Residential solar Commercial solar Home services Home building Commercial construction

02 · Health Health Providers and Administration

Providers Administration B2B medical equipment

03 · Infrastructure Energy and Infrastructure

Energy Ports Airports Data centers

04 · Tech Tech and Emerging Markets

Emerging AI software Hardware and robotics

Featured

What bought leads actually cost a solar installer.

Construction · 10 min read

Latest

Infrastructure · POV The RFP is the last step. Here is what happens before it. Tech · Playbook Demand creation for a category nobody is searching for yet. Health · Playbook Mapping the buying committee for a health system purchase. All Insights

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Industry POVs Playbooks Teardowns

Tool What does a bought-lead customer really cost? Open the calculator

About RELLO

From solar installers to complex B2B sales.

Mission and Values What it’s like to work with us Methodology How we build demand infrastructure Careers Work with us in Salt Lake City or Chicago Contact us Press, careers, and partners Let’s Talk Book a consultation

Headquarters Salt Lake City, with an office in Chicago

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What We Do Services Seven groups, scoped to the deep dive Case Studies What the system produced Engagements & Pricing How we work together, and what it costs Methodology The five-stage loop behind every engagement

Who We Serve Construction Solar, home services, and builders selling to property owners Health Providers, administration, and medical equipment Infrastructure Energy, ports, airports, and data centers Tech Emerging categories, AI software, hardware and robotics

Insights Industry POVs How we see each market Playbooks Step-by-step, from the work Teardowns How a real company gets customers Cost calculator What a bought-lead customer really costs

About Values Mission and Values Team Who is on your account Methodology How we build demand infrastructure Contact us Press, careers, and partners

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What We Do / Case Studies

Case Studies

What the system produced.

Each study covers the situation, what the deep dive found, what we built, and what’s still running. Numbers appear only where the client has approved them.

Industry

Service

Featured · Construction · Residential solar

Citadel Roofing & Solar

Helped Citadel become California’s #1 solar installer by cutting lead costs and raising conversion rates.

Situation Summary line

Deep dive found Summary line

We built Summary line

Still running Summary line

6 case studies

Construction · Residential solar

Citadel Roofing & Solar

Became California’s #1 solar installer with lower lead costs and higher conversion rates.

Construction · Residential solar

Join Solar

A lead-focused website plus Performance Max and YouTube campaigns now drive consistent, high-quality inquiries.

Construction · Residential solar

PosiGen

SEO, PPC, and performance lead gen produced a surge in qualified leads and sales opportunities.

Construction · Residential and commercial solar

Solar Union

Cost per lead down 68%, with higher lead quality and more sales.

Construction · Commercial solar

Solect Energy

Leads up 372% and cost per lead down 74%.

Construction · Solar

Gardner Energy

Doubled leads and reduced cost per acquisition with a data-driven strategy.

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