Who We Serve / Construction / Residential solar

Residential solar

Win solar customers without buying the same leads as everyone else.

You’re competing on door knocking, bought leads and a commission stack on every deal. Our founder ran marketing inside that model. The installers who break out of it build a brand homeowners look for by name.

Buyer Homeowners
Cycle Weeks to months, with financing
Channels today Door-to-door, lead vendors, dealers
01
Who buys and how

A homeowner, a kitchen table, and three competing quotes.

Your buyer is a homeowner making a large purchase they’ll make once. They get three or four quotes, read reviews and check financing. The installer who explains the decision clearly, calls back first and shows up with proof from the neighborhood usually wins. Most of that happens before your rep ever sits down.

Where demand comes from today
Step in the sale
Where it leaks

01

Knock or bought lead

Shared with other installers.

02

Callback

Minutes decide the appointment.

03

Kitchen-table quote

Compared on price and trust.

04

Financing

Where deals stall.

05

Install

Where reviews are earned.

06

Referral

Rarely asked for.

02
What we’d look at first

Three places the money leaks.

01

Signed customers by first touch

Where your last hundred contracts really came from, traced past the lead source to the first interaction.

02

Speed to lead

How long a new lead waits for a call, by source and time of day. This is often the fastest payback.

03

Review and referral engine

Whether installs turn into reviews and referrals, or the best channel is left to chance.

03
What we build

A residential solar brand homeowners search for.

01

Local search and reviews

Rank where homeowners look, and turn every install into proof.
02

A site that books appointments

Clear pricing logic, financing, and proof from the neighborhood.
03

Paid you control

Search and social that send leads to you alone.
04

Speed-to-lead operations

Routing, callbacks, and follow-up measured in minutes.
05

True acquisition cost

Lead fees, commissions, and cancellations in one number by channel.

Let’s Talk

Tell us about your market.

Bring what you know about how your buyers buy. We’ll bring what we’ve seen work in markets like yours, and what we’d look at first.

Book a consultation