About
We know what it’s like to depend on leads you don’t control.
If your sales team reached the market before marketing did, we’ve been where you are. We started with solar installers, then took on harder sales each year: commercial projects sold to CFOs, manufacturers selling into the energy supply chain, and B2B software.
In the founder’s words
“I ran marketing at a large solar company. The product was good and the mission was real, but almost every customer came through a knock team or a lead we bought from a vendor.”
We had no control over the customer experience. Our leads were sold to competitors too, so follow-up got worse and there was no brand to fall back on. Commissions set the cost of every customer, whatever we charged.
I left to build what I couldn’t find, an inbound system a solar company could own. That became RELLO.
Harder sales, same problem.
Each step added buyers, review and months to the cycle. Each time, a sales team had built the market and nobody had written an inbound playbook. Health, infrastructure and tech companies sell the same way.
Solar and energy are still where we’ve done the most work, and we’ll tell you that up front. In a newer industry, the deep dive is how we learn your buyer before we build anything.
The people on your account.
You meet the people doing the work before you sign.
Careers
Want to work on hard problems?
We hire strategists, writers, analysts and operators who like understanding a market before marketing to it. Based in Salt Lake City and Chicago.
Two offices, one team.
Let’s Talk
Tell us how you get customers today.
Share a few details and a strategist will tell you what we’d look at first.