Construction
Owned pipeline for companies done buying leads.
You probably win customers with knock teams and leads bought from a vendor. It works until your best reps leave or the vendor raises prices. Neither leaves you a brand, control of the customer experience or an acquisition cost that falls as you grow.
The market was built at the front door.
We started in residential solar, where the whole industry ran on knock teams, bought leads, and commission stacks. Roofing, home improvement, and home building run on the same machinery.
01
Knock or bought lead
The same homeowner is sold to four installers.
02
First contact
Whoever calls back first usually gets the visit.
03
Quote and site visit
Three or four quotes, compared mostly on price.
04
Financing
Deals stall or cancel while approvals run.
05
Signed contract
The rep takes a commission set by the stack.
06
Referral
The best channel, and the least managed.
The buyer
Homeowners making one large, rare purchase.
They read reviews and trust whoever explains the decision best.
The cycle
Weeks to months.
Speed to lead wins the visit. Follow-up wins the signature.
The channels
Door-to-door, lead vendors, commission stacks.
The rep owns the relationship. The stack sets the price of a customer.
A lead four competitors also bought isn’t pipeline. It’s a race to the lowest bid.
Failure 01
The knock team turns over.
When the best reps leave, the pipeline leaves with them.
Failure 02
The vendor raises prices.
Bought leads are rented demand, priced by someone else.
Failure 03
The market gets crowded.
With no brand to fall back on, every quote competes on price.
Failure 04
Nobody knows the real acquisition cost.
Fees, commissions, and cancellations never land in one number.
Inbound you own, and the operations to close it.
Each change replaces a piece of rented demand with something you keep.
First thing we’d look at
Where your last hundred signed customers actually came from.
We trace signed contracts, not leads, back to their first touch. Referrals and branded search often close better than the vendor leads that get the most budget. The deep dive shows whether that’s true for you, and where to start.
Put your own numbers in. See what a customer costs.
Lead fees and commissions rarely land on the same report. Add them up per signed customer to see what each one really costs you.
Your inputs · examples shown
Acquisition cost per signed customer
$4,125
Illustrative only. Uses the figures you enter, with no benchmarks assumed.
Same problem, five markets.
Residential solar
Commercial solar
Home services
Home building
Commercial construction
We’ve solved this before, in solar.
Featured case study
Citadel Roofing & Solar
Helped Citadel become California’s #1 solar installer by cutting lead costs and raising conversion rates.
Commercial solar
Solect Energy
Increased leads by 372% and cut cost per lead by 74%.
Residential solar
Solar Union
Cut cost per lead by 68% while increasing lead quality and sales.
Let’s Talk
Tell us about your market.
Bring what you know about how your buyers buy. We’ll bring what we’ve seen work in markets like yours, and what we’d look at first.
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