Commercial solar
Commercial solar is sold to a CFO, not a roof.
Your buyers compare payback periods, tax treatment and risk. The facilities manager finds you, and the finance team decides. Installers who win consistently make the business case easy to approve.
A facilities manager finds you. A CFO signs.
Your buyer is a business owner, a property manager or a facilities lead who needs sign-off from finance. They evaluate savings, incentives and disruption to operations. The deal moves when your numbers are clear enough to take to a board.
01
Broker or referral
Most projects start with an introduction.
02
Site assessment
Load, roof, and interconnection review.
03
Business case
Payback, tax credits, and risk.
04
Finance review
Where good projects stall.
05
Contract
Often months after first contact.
Where your business case loses the room.
Proposal to close rate
How many proposals reach finance, and how many come back signed.
Who you reach first
Whether marketing speaks to the facilities lead, the owner, or the CFO.
Proof by building type
Case studies that match the prospect’s kind of property.
A business case finance can approve.
We’ve done this for installers like you.
Let’s Talk
Tell us about your market.
Bring what you know about how your buyers buy. We’ll bring what we’ve seen work in markets like yours, and what we’d look at first.
Book a consultation