What We Do

Overview The demand system, in one scroll Services Seven groups, scoped to the deep dive Engagements & Pricing How we work together, and what it costs Case Studies What the system produced

Methodology

How an engagement runs.

Deep dive Understand the business and the buyer
Build The parts the plan calls for
Ongoing Run, measure, and compound
See how we work

Featured case study

Citadel Roofing & Solar

Read the case study

Industries where the sales team built the market.

All industries
01 · Construction Construction and Home Services
Residential solar Commercial solar Home services Home building Commercial construction
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02 · Health Health Providers and Administration
Providers Administration B2B medical equipment
03 · Infrastructure Energy and Infrastructure
Energy Ports Airports Data centers
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04 · Tech Tech and Emerging Markets
Emerging AI software Hardware and robotics

Featured

What bought leads actually cost a solar installer.

Construction · 10 min read

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Infrastructure · POV The RFP is the last step. Here is what happens before it. Tech · Playbook Demand creation for a category nobody is searching for yet. Health · Playbook Mapping the buying committee for a health system purchase. All Insights

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Tool What does a bought-lead customer really cost? Open the calculator

About RELLO

From solar installers to complex B2B sales.

Our story
Meet the team
Mission and Values What it’s like to work with us Methodology How we build demand infrastructure Careers Work with us in Salt Lake City or Chicago Contact us Press, careers, and partners Let’s Talk Book a consultation
Headquarters Salt Lake City, with an office in Chicago
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RELLO
What We Do Services Seven groups, scoped to the deep dive Case Studies What the system produced Engagements & Pricing How we work together, and what it costs Methodology The five-stage loop behind every engagement
Who We Serve Construction Solar, home services, and builders selling to property owners Health Providers, administration, and medical equipment Infrastructure Energy, ports, airports, and data centers Tech Emerging categories, AI software, hardware and robotics
Insights Industry POVs How we see each market Playbooks Step-by-step, from the work Teardowns How a real company gets customers Cost calculator What a bought-lead customer really costs
About Values Mission and Values Team Who is on your account Methodology How we build demand infrastructure Contact us Press, careers, and partners
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Who We Serve / Construction / Home services

Home services

The homeowner who calls first rarely calls twice.

Roofing, HVAC and remodeling jobs are won on reviews, local search and who picks up the phone. You may be paying for leads you could earn, and losing the ones you already have to slow follow-up.

Book a consultation What we’d look at first
Buyer Homeowners with an urgent or planned project
Cycle Days to weeks
Channels today Lead marketplaces, local search, referrals
Part of
Construction and Home Services
01
Who buys and how

Urgent jobs go to the first callback.

Your buyers split in two. Urgent jobs, like a failed furnace or a leaking roof, go to whoever answers and shows up. Planned projects compare reviews, quotes and trust. Both start with a search on a phone.

Where demand comes from today
Step in the sale
Where it leaks

01

Local search or marketplace

Shared leads and map listings.

02

First call

Missed calls are lost jobs.

03

Estimate

Price, timing, and trust.

04

Job

Where reviews are earned.

05

Review and referral

The cheapest customer you’ll get.

02
What we’d look at first

Three places jobs slip away.

01

Missed and slow calls

How many calls go unanswered, and how long web leads wait.

02

Local search position

Where you rank on maps for the jobs you want most.

03

Reviews per job

Whether finished jobs become reviews and referrals.

03
What we build

Local demand you own.

01 Local search and maps
Rank where homeowners look, by service and neighborhood.
02 Review engine
Every finished job asked for a review.
03 Call and lead handling
Answer rates and speed to lead, measured daily.
04 Paid you control
Local search ads instead of shared marketplace leads.
05 True job cost
Acquisition cost by service line and channel.
04
Related proof

We’ve done this for companies like yours.

See the work

Home services

Gardner Energy

Doubled leads and reduced cost per acquisition with a data-driven marketing strategy.

Construction · Playbook

Speed to lead for home services, measured in minutes.

Why the first callback decides the appointment, and how to make it yours.

8 min read · publish date

Let’s Talk

Tell us about your market.

Bring what you know about how your buyers buy. We’ll bring what we’ve seen work in markets like yours, and what we’d look at first.

Book a consultation