Home building
Selling homes before the foundation is poured.
You sell communities from a model home, a site plan and a sales office. Your buyer’s research starts online months earlier. Builders who own that research phase fill their interest lists before the first lot is released.
The decision starts on a phone, months before the model home.
Your buyers compare communities, school districts, floor plans and financing long before they visit. Realtors bring many of them, and take a share of every sale. When you reach buyers first, you control more of the relationship and the margin.
01
Portal or realtor
Most buyers arrive through someone else.
02
Community research
Schools, commute, and price.
03
Interest list
Where follow-up often stops.
04
Model home visit
The sales office closes.
05
Contract
Timed to lot releases.
Where interest turns into a signed lot.
Interest list follow-up
How leads are nurtured between signup and release.
Realtor share of sales
How much of your volume depends on co-op commissions.
Community search presence
What buyers find when they search your market.
Fill the interest list before release.
Let’s Talk
Tell us about your market.
Bring what you know about how your buyers buy. We’ll bring what we’ve seen work in markets like yours, and what we’d look at first.
Book a consultation