What We Do

Overview The demand system, in one scroll Services Seven groups, scoped to the deep dive Engagements & Pricing How we work together, and what it costs Case Studies What the system produced

Methodology

How an engagement runs.

Deep dive Understand the business and the buyer
Build The parts the plan calls for
Ongoing Run, measure, and compound
See how we work

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Citadel Roofing & Solar

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Industries where the sales team built the market.

All industries
01 · Construction Construction and Home Services
Residential solar Commercial solar Home services Home building Commercial construction
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02 · Health Health Providers and Administration
Providers Administration B2B medical equipment
03 · Infrastructure Energy and Infrastructure
Energy Ports Airports Data centers
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04 · Tech Tech and Emerging Markets
Emerging AI software Hardware and robotics

Featured

What bought leads actually cost a solar installer.

Construction · 10 min read

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Infrastructure · POV The RFP is the last step. Here is what happens before it. Tech · Playbook Demand creation for a category nobody is searching for yet. Health · Playbook Mapping the buying committee for a health system purchase. All Insights

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About RELLO

From solar installers to complex B2B sales.

Our story
Meet the team
Mission and Values What it’s like to work with us Methodology How we build demand infrastructure Careers Work with us in Salt Lake City or Chicago Contact us Press, careers, and partners Let’s Talk Book a consultation
Headquarters Salt Lake City, with an office in Chicago
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RELLO
What We Do Services Seven groups, scoped to the deep dive Case Studies What the system produced Engagements & Pricing How we work together, and what it costs Methodology The five-stage loop behind every engagement
Who We Serve Construction Solar, home services, and builders selling to property owners Health Providers, administration, and medical equipment Infrastructure Energy, ports, airports, and data centers Tech Emerging categories, AI software, hardware and robotics
Insights Industry POVs How we see each market Playbooks Step-by-step, from the work Teardowns How a real company gets customers Cost calculator What a bought-lead customer really costs
About Values Mission and Values Team Who is on your account Methodology How we build demand infrastructure Contact us Press, careers, and partners
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Who We Serve / Infrastructure / Airports

Airports

Airport contracts are won years before they are advertised.

You sell construction, systems or services to airport authorities through long capital programs and public procurement. If planners and consultants know you early, you have a real advantage when the solicitation arrives.

Book a consultation What we’d look at first
Buyer Airport authorities and their consultants
Cycle Years, tied to capital programs
Channels today Relationships, consultants, public bids
Part of
Energy and Infrastructure
01
Who buys and how

Capital programs set the calendar.

Your buyers plan capital programs years ahead, with consultants shaping scope and specifications. Procurement is public and formal. By the time a bid is advertised, specifications often reflect the vendors planners already knew. from RELLO: POV and proof for airports
Where demand comes from today
Step in the sale
Where it leaks

01

Consultant relationship

Specs are shaped here.

02

Capital planning

Years ahead of the bid.

03

Specification

Written around known options.

04

Public solicitation

Formal and scored.

05

Award

Then delivery at an operating airport.

02
What we’d look at first

Whether planners know you exist.

01

Consultant awareness

Whether the firms writing specifications know your work.

02

Project proof

Relevant airport projects, easy to verify.

03

Capital program timing

Which programs are coming and when.

03
What we build

Influence before the specification.

01 Proof by project type
Terminals, airside, systems, and services.
02 Consultant programs
Reaching the firms that shape scope.
03 Account-based programs
Named airport authorities.
04 Executive visibility
Leaders known in the industry.
05 Pipeline operations
Capital programs tracked years out.
04
Related proof

Worth reading before we talk.

All Insights

Infrastructure · Industry POV

The RFP is the last step. Here is what happens before it.

Why infrastructure companies need to be known in the research phase.

8 min read · publish date

Infrastructure · Teardown

How a geothermal developer gets on a utility’s shortlist.

From first public question to awarded contract.

14 min read · publish date

Let’s Talk

Tell us about your market.

Bring what you know about how your buyers buy. We’ll bring what we’ve seen work in markets like yours, and what we’d look at first.

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