Brand and positioning strategist

Lead the deep dive every engagement starts with, and turn it into positioning the client’s sales team actually uses.

Team Strategy
Location Salt Lake City
Type Full time

About the role

Every RELLO engagement starts with a deep dive. Before we design a campaign or write a page, we learn the company, the buyer, and the value, and we find where efficient acquisition actually lives. This role owns that work.

You’ll spend your first weeks on a client inside their market: interviewing the sales team, reading lost-deal notes, talking to customers, and working out how a utility, a health system or a homeowner really makes the decision. Then you’ll write it down in a way the CEO, the sales team and our own builders can all use.

Our clients sell technical products on long cycles, often to buying committees. The positioning you write becomes the foundation for everything else we build, so it has to be right and it has to be plain.

What you’ll do

Run buyer and market research for clients in construction, health, infrastructure and tech
Interview sales teams, customers and partners to learn how the market really buys
Write positioning and messaging frameworks that sales, the site and leadership share
Map buying committees and shape the go-to-market plan
Present findings and recommendations to founders and executive teams
Brief our content, paid and operations teams so the system is built on the strategy

We don’t need competitors to steal ideas from. We need people who understand the market better than anyone in it.

Stuart Derman, Founder & CEO

What you bring

Five or more years in brand strategy, positioning or product marketing
Comfort learning technical, regulated industries quickly
Clear, plain writing, and the discipline to cut
Experience presenting to founders and executive teams
A habit of asking one more question before drawing a conclusion

Nice to have

Agency or consulting experience
Background in energy, construction, health or B2B technology
Experience with qualitative research methods

What working here is like

RELLO is a small team in Salt Lake City and Chicago. We work on hard markets with long sales cycles, and we measure our work on pipeline and revenue. We start every engagement by understanding the market before building anything, and we stay with clients after the build is done.

You’ll work directly with the people running each client relationship, and your work will be visible to the client from the first week.

01
Your first 90 days

What success looks like early on.

30 days

Complete your first client deep dive alongside the team and present the findings.

60 days

Own the positioning framework for one client and brief the build team on it.

90 days

Lead deep dives on your own and help shape how we run them.

02
Life at RELLO

A small team that goes deep.

We work in Salt Lake City and Chicago, on a handful of clients at a time, for years rather than months. These are the values we hire for and hold each other to.

Infrastructure over campaigns

We build things that keep working after we ship them.

Understand before you build

Every engagement starts with learning the market, the buyer and the value.

Say the hard thing

We tell clients and each other what we actually think.

Insight over checklist

We do the work a market needs, not the work a template lists.

Long-term by design

We stay with clients after the build, and with each other.

Read our mission and values
04
Benefits

What we offer.

Health coverage details from RELLO
Retirement plan details from RELLO
Paid time off details from RELLO
Learning budget details from RELLO
05
Who you’d work with
American Clean Power logo

You’d report to

Stuart Derman

Founder & CEO

06
How we hire

Four steps, about three weeks.

01

Submit your work

Send a few pieces you’re proud of and a short note.

02

Conversation

A call with the hiring manager about the role and your work.

03

Working session

A paid session on a real market question with the team.

04

Offer

We aim to decide within three weeks of your first conversation.

Brand and positioning strategist

Sound like you?

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